CHAIR: seat available
The goal of Marketing and Promotions is to attract more people to Downtown Wake Forest and to tell the Wake Forest Downtown Revitalization Corporation's story. The objective is to increase business and investment in Downtown Wake Forest.
STRATEGIES: 1.) Continue to create a unified visual message for Downtown. 2.) Continue and expand ways to tell the Downtown and the Wake Forest DRC's Story. 3.) Improve website optimization; develop tagline and promote Wake forest Downtown Revitalization Corporation's message. 4.) Invest human and financial resources in existing and/or potential events that are consistent with the Wake Forest DRC mission and vision.
PROGRAM OF WORK:
> Develop brand standards for Wake Forest Downtown
> Create a unified rack card system
> Develop marketing plan for Wake Forest Downtown
> Continue Welcome Boxes and bags
> Create annual report to highlight accomplishments of Downtown and the Wake Forest DRC
> Develop media guide, press kit, and press release plan
> Continue to produce and publish Downtown Matters (monthly) and Discover Downtown (weekly) to promote the downtown area to the general public
> Maintain a current on-line calendar of downtown events and communicate with the media on any news or upcoming events.
> Create a unified communications plan regarding issues pertaining to the Wake Forest DRC
> Intergrate social media
> Develop Wake Forest Downtown Revitalization Corporation marketing plan
> Hold annual meeting to celebrate Wake Forest DRC and Downtown's accomplishments
> Continue to coordiante established Wake Forest DRC events and expand as financially feasible
> Assist with partner agencies to support downtown events
> Review and carry out 'smaller' monthly events
MEETINGS: Every first Thursday of the month, 6 p.m., at the Wake Forest DRC Office. New members welcome.
Organization Task Force
CHAIR: seat available
The goal of Organization Task Force is expand the human and finacial resources and investment in Downtown Wake Forest. The objective is to increase activity, involvement, and investment in Downtown Wake Forest.
STRATEGIES: 1.) Diversify funding by pursuing both public and private investment opportunities in order to achive the Wake Forest DRC Plan of Work. 2.) Review and develop best practices for solid nonprofit operations. 3.) Stengthen and develop partnerships between stakeholder organizations.
PROGRAM OF WORK:
> Define comprehensive annual giving program for Wake Forest DRC for individuals and businesses, and identify fiancial benefits.
> Conduct research and prepare grant and foundation applications to accomplish the Wake Forest DRC plan of work
> Recommend revisions to the by-laws in accordance with good nonprofit standards
> Create standard operating procedures for daily functions
> Perform Board member training and annual retreat
> Create and implement a procedure for Board member recruitment
> Provide regular updates to Wake Forest Board of Commissioners
> Participate in appropriate taskforce and committees as needed
> Facilitate monthly merchant meetings
> Participate in monthly Community Council
MEETINGS: Every fourth Wednesday of the month, 8 a.m., at the Wake Forest DRC Office. New members welcome.
